As a kid of the 70's this article brought back a few memories. The old website had actual pages from the Sears Wishbook. I will have to bring those back some day. In the meantime, check out MeTV's List of most desired toys of the 70's. Did you find any of these gems under your tree like the Nerf ball pictured here? And if you did get the Nerf ball... how did it work on not hurting "old people" as the ad boasts. Now I am offended... guess I am getting old.